October 20, 2015
by Mike Kollien, Director of Admissions
and Jay Walterreit, Director of Public Information & Marketing
Strategic Goal #1: Present and postion ACC as a compelling, attractive institution of choice for all learners.
Objective A. Improve and implement an up-to-date marketing plan as it pertains to strategic planning objectives.
Associated Actions:
Evidence:
Facebook account.
Lumberjack Leaders webpages.
Program webpages: Welding; Medical Assistant; Mathematics; Concrete Tech; Marine Tech; Utility Tech, others.
Program brochures: CAD/CAM, Auto Service; Criminal Justice; Nursing; others.
Home page slides featuring students and staff: Marine Tech testimonial, January 2015; Hoops for Hope, February 2015; Communications Students and Karol Walchak, March 2015; Mary Myers Award, April 2015; Besser Award winners, May 2015; Nursing Students for Zonta Walk, September 2014.
Fall 2015 video shoot.
Miscellaneous projects: Business Info Systems poster; billboards; student images in Lumberjack Link; etc.
Evidence:
ACC 2015-16 Catalog
Work with faculty for greater outreach to both new and existing students — postcards, cultural events, website, email, Facebook, triangulate, call lists, collect contact info.Evidence:
Admissions Activity Report
Admissions Info Packet
Faculty participation in recruiting trips, Open House, etc.
Admissions letters, phone contacts,
Info request form on website
Question: Should we invest in CRM technology? Vendors, solutions, $$$
Use visualization of positive statistics in marketing materials.Evidence:
ACC costs vs. other institutions and the value of higher education document
Question: what other stats are important to the committee?
Emphasize liberal arts along with technical programs.Evidence:
Start Here Go Anywhere Insert
Michigan Transfer Agreement publication and webpage
Various website pages — programs page; Message from the President; Why ACC? Page;
Recruitment for programs outside our local service area.
Evidence:
(NEW) Fall 2015 applications and enrollment maps for programs:
- Pre-Nursing applications
- Pre-Nursing enrollments
- AA Applications for Fall 2015
- AA Enrollments for Fall 2015
- Utility Tech applications
- Utility Tech enrollments
Fall 2015 Admissions Activity Report
Student Paths ads
Marine Tech New Orleans digital marketing
Charter ad brokering
Website optimization
Trace and utilize placement data in marketing occupational programs.Evidence:
None.
Question: What placement data?