989.356.9021

fb icon outlook icon bb icon w icon

SPBC Presentation October 20, 2015

Presentation to the Strategic Planning and Budgeting Committee
October 20, 2015

by Mike Kollien, Director of Admissions
and Jay Walterreit, Director of Public Information & Marketing

Strategic Goal #1: Present and postion ACC as a compelling, attractive institution of choice for all learners.

Objective A. Improve and implement an up-to-date marketing plan as it pertains to strategic planning objectives.

Associated Actions:

Personalize the pictures and use testimonials in ACC publications and website.

Evidence:

Facebook account.

Lumberjack Leaders webpages.

Program webpages: WeldingMedical AssistantMathematicsConcrete TechMarine Tech; Utility Tech, others.

Program brochures: CAD/CAMAuto ServiceCriminal Justice; Nursing; others.

Home page slides featuring students and staff: Marine Tech testimonial, January 2015; Hoops for Hope, February 2015; Communications Students and Karol Walchak, March 2015; Mary Myers Award, April 2015; Besser Award winners, May 2015; Nursing Students for Zonta Walk, September 2014.
Fall 2015 video shoot.
Miscellaneous projects: Business Info Systems posterbillboards; student images in Lumberjack Link; etc.

The online college catalog should be broken into sections/chapters that can be individually accessed.

Evidence:

ACC 2015-16 Catalog

Work with faculty for greater outreach to both new and existing students — postcards, cultural events, website, email, Facebook, triangulate, call lists, collect contact info.

Evidence:

Admissions Activity Report

Admissions Info Packet

Faculty participation in recruiting trips, Open House, etc.

Admissions letters, phone contacts,

Info request form on website

Question: Should we invest in CRM technology? Vendors, solutions, $$$

Use visualization of positive statistics in marketing materials.

Evidence:

ACC costs vs. other institutions and the value of higher education document

Question: what other stats are important to the committee?

Emphasize liberal arts along with technical programs.

Evidence:

Start Here Go Anywhere Insert

Michigan Transfer Agreement publication and webpage

Various website pages — programs pageMessage from the PresidentWhy ACC? Page;

 

Recruitment for programs outside our local service area.

Evidence:

(NEW) Fall 2015 applications and enrollment maps for programs:

Fall 2015 Admissions Activity Report

Student Paths ads

Marine Tech New Orleans digital marketing

Charter ad brokering

Website optimization

Trace and utilize placement data in marketing occupational programs.

Evidence:

None.

Question: What placement data?