October 20, 2015
by Mike Kollien, Director of Admissions
and Jay Walterreit, Director of Public Information & Marketing
Strategic Goal #1: Present and postion ACC as a compelling, attractive institution of choice for all learners.
Objective A. Improve and implement an up-to-date marketing plan as it pertains to strategic planning objectives.
Lumberjack Leaders webpages.
Home page slides featuring students and staff: Marine Tech testimonial, January 2015; Hoops for Hope, February 2015; Communications Students and Karol Walchak, March 2015; Mary Myers Award, April 2015; Besser Award winners, May 2015; Nursing Students for Zonta Walk, September 2014.
Fall 2015 video shoot.
Miscellaneous projects: Business Info Systems poster; billboards; student images in Lumberjack Link; etc.
Evidence:Work with faculty for greater outreach to both new and existing students — postcards, cultural events, website, email, Facebook, triangulate, call lists, collect contact info.
Admissions Info Packet
Faculty participation in recruiting trips, Open House, etc.
Admissions letters, phone contacts,
Question: Should we invest in CRM technology? Vendors, solutions, $$$Use visualization of positive statistics in marketing materials.
Question: what other stats are important to the committee?Emphasize liberal arts along with technical programs.
Recruitment for programs outside our local service area.
(NEW) Fall 2015 applications and enrollment maps for programs:
- Pre-Nursing applications
- Pre-Nursing enrollments
- AA Applications for Fall 2015
- AA Enrollments for Fall 2015
- Utility Tech applications
- Utility Tech enrollments
Website optimizationTrace and utilize placement data in marketing occupational programs.
Question: What placement data?